Privacy Policy
How we collect, use, and protect your information — in plain English where possible.
Measurement Buddy (“we,” “us,” “our,” or the “Site,” operated at measurementbuddy.com) respects your privacy. This Privacy Policy explains what information we collect, how we use it, who we share it with, and what rights you have regarding your personal information. By using this site, you agree to the practices described in this policy. If you do not agree, please do not use the site.
Information we collect
1.1 Information you provide directly
When you use our contact form or email us, we collect the information you choose to share, which may include:
- Name
- Email address
- Any content you include in your message
We only use this information to respond to your inquiry.
1.2 Information collected automatically
When you visit the Site, we automatically collect certain information through standard web technologies, including:
- Device and browser information: your IP address, browser type, operating system, device type, and screen resolution
- Usage information: pages you visit, time spent on pages, referring website, search terms used to find the site
- Location information: approximate geographic location based on IP address (city/country level only)
1.3 Cookies and similar technologies
We use cookies and similar tracking technologies to operate the site, analyze traffic, and serve advertisements. You can control cookies through your browser settings.
Types of cookies we use:
- Strictly necessary cookies: required for the site to function
- Analytics cookies: help us understand how visitors use the site (Google Analytics)
- Advertising cookies: used to display relevant ads (Google AdSense, when active)
How we use your information
We use the information we collect to:
- Operate and maintain the Site
- Respond to inquiries and provide customer support
- Analyze site usage to improve content and user experience
- Display advertisements (including personalized advertisements)
- Detect, prevent, and address technical issues and security threats
- Comply with legal obligations
Third-party services
3.1 Google Analytics
We use Google Analytics (measurement ID: G-54451ZE7F3) to understand how visitors use our site. Google Analytics collects information such as how often users visit the site, what pages they visit, and what other sites they used before coming to our site.
Google’s use of this data is governed by the Google Privacy Policy. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.
3.2 Google AdSense
We use Google AdSense to display advertisements. Google, as a third-party vendor, uses cookies to serve ads on our site. Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visits to this site and other sites on the Internet.
- You may opt out of personalized advertising by visiting Google Ads Settings
- For more information about Google AdSense privacy practices, visit the Google Advertising Privacy Policy
3.3 Hosting provider
Our site is hosted by Hostinger. Hostinger may collect server logs that include IP addresses as part of normal server operations. Their practices are governed by the Hostinger Privacy Policy.
3.4 Affiliate links
Some links on this site are affiliate links. If you click one and make a purchase, we may earn a commission at no additional cost to you. The affiliate network (such as Amazon Associates) may use cookies to track referrals. See our Disclaimer for full details.
Your privacy rights
4.1 EEA or UK residents — GDPR
Under the General Data Protection Regulation (GDPR), you have the right to:
- Access the personal information we hold about you
- Correct inaccurate personal information
- Delete your personal information (“right to be forgotten”)
- Restrict processing of your personal information
- Object to processing of your personal information
- Data portability — receive your data in a portable format
- Withdraw consent at any time (where processing is based on consent)
- Lodge a complaint with a supervisory authority
To exercise these rights, email us at editor@measurementbuddy.com. Our legal bases for processing your information are: (a) your consent (for marketing cookies), (b) our legitimate interests (for analytics and site operation), and (c) legal compliance.
4.2 California residents — CCPA
California residents have the right to:
- Know what personal information we collect
- Know whether we sell or disclose personal information (we do not sell it)
- Say no to the sale of personal information
- Request deletion of personal information
- Non-discrimination for exercising these rights
To make a request, email us at editor@measurementbuddy.com.
4.3 Do Not Track signals
Some browsers send a “Do Not Track” signal. At this time, there is no industry standard for how sites should respond. We do not currently respond to Do Not Track signals, but we honor opt-outs through the Google mechanisms described above.
Data retention
- Contact form submissions: up to 2 years
- Analytics data: 14 months (GA default)
- Server logs: up to 90 days
Data security
HTTPS encryption, secure hosting, and access controls. No method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.
Children’s privacy
Site not directed to children under 13 (or under 16 in EEA). If you believe a child has provided us with personal information, contact us and we will delete it.
International transfers
If accessing from outside the US, your information may be transferred to and processed in the United States, where data protection laws may differ.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated policy on this page and update the “Last Updated” date at the top. Material changes will be announced with at least 30 days notice.